thecollectivegoal:

Matt asked me a good question today- How does the Nike brand fit into food? Currently their brand is solely about athleticism… can athleticism reflect healthiness?

Should I even tackle it? I found awesome images for Nike’s Canteen- a bistro in the Netherlands office, that is giving me some hope.

With the Nike fuelband, I think their may be a possibility to expand Nike’s branding to think about food- the whole ‘fuel’ | ‘food’ thing could definitely be relevant. (PLUS CHECK OUT THE COOL FACES)

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thecollectivegoal

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