Matt asked me a good question today- How does the Nike brand fit into food? Currently their brand is solely about athleticism… can athleticism reflect healthiness?
Should I even tackle it? I found awesome images for Nike’s Canteen- a bistro in the Netherlands office, that is giving me some hope.
With the Nike fuelband, I think their may be a possibility to expand Nike’s branding to think about food- the whole ‘fuel’ | ‘food’ thing could definitely be relevant. (PLUS CHECK OUT THE COOL FACES)